What Sets Us Apart as Beverage Consultants: Lessons from the Bermondsey Mixer Co. Journey

In the beverage industry, experience is invaluable. At No Name Drinks Development, our hands-on journey with Bermondsey Mixer Co., a brand we launched in 2014 from a small basement bar, provided invaluable insights. Without a big sales team or flashy marketing budget, we grew Bermondsey Mixer Co. into a well recognised brand, selling over 3 million units. Here’s how our journey has shaped our approach to beverage consulting and why it uniquely positions us to help new and established brands succeed.

1. Dedication to Craftsmanship

From day one, craftsmanship defined our approach. With Bermondsey Mixer Co., we set out to create not just another tonic water but a product rooted in quality. Our team pioneered a custom quinine extraction process, opting for a water-and-heat extraction method over the more typical solvent-based process. This commitment to authentic craftsmanship informs our consulting work, where we guide clients to focus on quality ingredients and processes over shortcuts. We know consumers recognise—and appreciate—products made with attention to detail.

2. Agility and Adaptability

Launching a brand comes with unexpected challenges, and Bermondsey Mixer Co. faced its share. Supply chain hurdles, recipe adjustments, and market shifts taught us the importance of agility. Today, we bring that same flexibility to consulting, helping our clients stay responsive and resilient in a fast-paced industry. Each project offers unique challenges, and our goal is to adapt to each one while making smart, strategic decisions that align with the client’s vision.

3. Grassroots Marketing That Works

With limited resources, Bermondsey Mixer Co. relied on grassroots marketing and relationship-building to grow our reach. Word-of-mouth, organic buzz, and quality product were crucial to gaining traction. Now, we bring that same focus to our consulting, helping brands leverage organic growth before moving into larger-scale marketing strategies. Our experience shows that a community-first approach can lay a powerful foundation for long-term brand loyalty.

4. Collaboration at Every Stage

Collaboration was essential to Bermondsey Mixer Co.’s success, from working closely with suppliers to teaming up with distributors and designers. This collaborative spirit is now central to our consulting model. As independent consultants, we are not tied to any specific suppliers or partners, allowing us to focus entirely on what’s best for our clients. Our extensive network ensures we can recommend the ideal resources for every unique project.

5. Results-Driven Strategies

At the end of the day, success in the beverage industry is measured by results. Bermondsey Mixer Co. achieved millions of bottles sold, multiple awards, and a loyal consumer base. Other brands we have worked with have similarly sold millions of units. Today, we bring a results-oriented approach to our consulting services, helping clients set clear goals and design actionable plans to meet them. Whether success means building brand recognition, growing distribution, or launching a new product line, we’re committed to making it happen.

6. Comprehensive Industry Knowledge

Years of hands-on experience in the beverage industry give us a solid understanding of market trends, regulatory requirements, and consumer preferences. This depth of industry know-how allows us to guide clients confidently through the complexities of launching and scaling their brands. From navigating compliance issues to developing a product that resonates with current market trends, our expertise adds value at every step of the process.

Partnering for Success

Each brand and project has its unique challenges, and at No Name Drinks Development, we embrace that diversity. As consultants, we see ourselves as partners in our clients' beverage journey, whether they’re in the concept phase or ready to scale. Our role is to make each vision a reality, crafting tailored solutions that reflect each brand’s identity without falling into a cookie-cutter approach.

Let’s collaborate to build something remarkable.

‍