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overview
Jim & Tonic, a craft gin company known for their signature perfect serves, wanted to expand their offerings with a range of premium canned G&Ts, bringing the bar-quality experience into a ready-to-drink format.
the brief
The Problem That Needed Solving
The goal was to create a series of canned RTD G&Ts that closely matched their existing perfect serves. They needed bespoke tonic recipes to complement their distinct gins, as well as guidance on production trials and scaling up.
our solution
We crafted two custom tonic recipes designed to perfectly balance the flavors of Jim & Tonic’s unique gins. After running small-scale production trials in cans to fine-tune the product, we successfully scaled up production. Since the launch, we’ve produced nearly 100,000 cans, delivering the same high-quality G&T experience in a convenient format
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